Everyday / Store audit
Example store: example-store.test · Platform: Shopify
Category: footwear · Audience: everyday sneaker shoppers
01 / First impressions
MEDIUM PRIORITYObservation
The homepage headline says “Made for every day”, but does not explain what makes the shoes different.
Recommended improvement
Lead with the product and its benefit: “Lightweight canvas sneakers for everyday comfort.”
02 / Product page improvements
HIGH PRIORITYObservation
The example product page does not include a size guide or explain the fit.
Recommended improvement
Add a size guide beside the size selector, plus fit notes and material details.
03 / Trust and credibility
HIGH PRIORITYObservation
Delivery times and return conditions are only visible in the footer.
Recommended improvement
Place a short delivery and returns summary beside the add-to-cart button. Link to the full policies.
04 / Mobile usability
MEDIUM PRIORITYObservation
In this fictional example, the mobile menu covers the product and the size buttons are small.
Recommended improvement
Keep the menu compact and give each size option a generous tap area.
05 / Checkout friction
HIGH PRIORITYObservation
The example checkout introduces a delivery fee after the customer has entered their details.
Recommended improvement
Show estimated delivery costs earlier and keep guest checkout easy to find.
06 / Five prioritized actions
- Show delivery costs before checkout.
- Put delivery and returns details near add to cart.
- Add a size guide and clear fit notes.
- Make mobile size selectors easier to tap.
- Rewrite the homepage headline around the product benefit.
Scope: public pages and the visible checkout journey only. No analytics access, security assessment, site changes or completed purchases. Recommendations are not a guarantee of sales, revenue or conversion improvements.